The practice of consumer value creation and market effectiveness among low-tech SMEs

: Lindman, Martti;Pennanen, Kyösti;Rothenstein, Jens;Scozzi, Barbara;Vincze, Zsuzsanna

Publisher: Global Business and Technology Association

: 2012

 Journal of Global Business and Technology

: 1

: 8

: 1

: 1553-5495