A1 Refereed original research article in a scientific journal

The practice of consumer value creation and market effectiveness among low-tech SMEs

Authors: Lindman, Martti;Pennanen, Kyösti;Rothenstein, Jens;Scozzi, Barbara;Vincze, Zsuzsanna

Publisher: Global Business and Technology Association

Publication year: 2012

Journal: Journal of Global Business and Technology

Number in series: 1

Volume: 8

Issue: 1

ISSN: 1553-5495