A1 Refereed original research article in a scientific journal
Direct Reader Address in Health-related Online News Articles: Imposing Problems and Projecting Desires for Action and Change onto Readers
Authors: Andersen EM, Gronning A, Hietaketo M, Johansson M
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Publication year: 2019
Journal: Journalism Studies
Journal name in source: JOURNALISM STUDIES
Journal acronym: JOURNALISM STUD
Volume: 20
Issue: 16
First page : 2478
Last page: 2494
Number of pages: 17
ISSN: 1461-670X
eISSN: 1469-9699
DOI: https://doi.org/10.1080/1461670X.2019.1603080
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/40256020
The digitalisation and commercialisation of the news mean journalistic practices are changing. Traditionally, readers are not addressed in written news stories. This study documents practices of direct reader address in online news headlines on health topics from three Nordic countries. The study focuses on the linguistic means of constructing the reader and journalist-reader relationship through forms of direct address. For this purpose, we take pragmatic-interactional and discourse-analytical approaches. Building on a discursive view on news values, the paper analyses three practices of addressing readers in headlines, outlines how news values are discursively constructed through these practices, and examines how journalists construct their target audience discursively by imposing problems and projecting desires for action and change onto readers, indicating assumptions about the readers' knowledge. We argue that, by using such practices, journalists construct journalistic authority.
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