Proceedings of the 9th Global Brand Conference, the University of Hertfordshire UK – Network brand equity: an Actors’ Perception Perspective

: Network brand equity: an Actors’ Perception Perspective

: Arja Lemmetyinen, Kirsi Meriläinen, Frank Go

: -

: the 9th Global Brand Conference

: 2014

: Global brand conference of academy of marketings brand, corporate identity and reputation special interest group

: Proceedings of the 9th Global Brand Conference, the University of Hertfordshire UK