A4 Refereed article in a conference publication
Proceedings of the 9th Global Brand Conference, the University of Hertfordshire UK – Network brand equity: an Actors’ Perception Perspective
Subtitle: Network brand equity: an Actors’ Perception Perspective
Authors: Arja Lemmetyinen, Kirsi Meriläinen, Frank Go
Editors: -
Conference name: the 9th Global Brand Conference
Publication year: 2014
Journal: Global brand conference of academy of marketings brand, corporate identity and reputation special interest group
Book title : Proceedings of the 9th Global Brand Conference, the University of Hertfordshire UK