A4 Refereed article in a conference publication

Proceedings of the 9th Global Brand Conference, the University of Hertfordshire UK – Network brand equity: an Actors’ Perception Perspective




SubtitleNetwork brand equity: an Actors’ Perception Perspective

AuthorsArja Lemmetyinen, Kirsi Meriläinen, Frank Go

Editors-

Conference namethe 9th Global Brand Conference

Publication year2014

JournalGlobal brand conference of academy of marketings brand, corporate identity and reputation special interest group

Book title Proceedings of the 9th Global Brand Conference, the University of Hertfordshire UK




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