By and large, the collection and use of data presents great possibilities for innovation and ultimate benefits to consumers. It can also be a source of significant market power, which may result in abusive conduct, unless a clear and predictable framework exists.

However, we should not be overthrowing competition policies just yet. Rather, we should be interpreting them in ways that include to the characteristics of fast-paced data markets where data has numerous different forms and uses. Many of these uses are not only beneficial for companies themselves, but they are also often pro-competitive.

Accordingly, competition authorities must guide firms consistently and provide a clear framework that concurrently fosters dynamic competition. Innovation in data-driven markets has remarkable potential and should not be unnecessarily hindered.