Going beyond national cultures – Dynamic interaction between intra-national, regional, and organizational realities

: Sasaki Innan, Yoshikawa Katsuhiko

Publisher: Elsevier

: 2014

Journal of World Business

: JWB

: 49

: 3

: 455

: 464

: 10

: 1090-9516

: 1878-5573

DOI: https://doi.org/10.1016/j.jwb.2013.10.005

Cultural studies in international business have focused intensively on country-level analyses and have

been criticized for their limited efforts to conceptualize and measure much richer, more dynamic and

multi-level cultures. Drawing on literature from economic geography, we propose a new perspective

that takes intra-national regional culture as the unit of analysis. Combining this perspective with

acculturation theory and the concepts of cultural strength and embeddedness, we develop a conceptual

model to analyze dynamic interaction between intra-national regional cultures and organizational

cultures and propositions on how such interactions affect firm performance. Implications for future

research and business practice are presented.