Other publication
Snacking Gamers
Authors: Tuomas Mäkilä, Henna Syrjälä, Tapani N. Joelsson, Kaisa Könnölä, Saara Lunden, Mari Sandell, Harri Luomala
Conference name: Nordic Conference on Consumer Research
Publication year: 2018
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/39076770
The digital games have become a major industry during last decades, and game-playing appears as an important leisure-time hobby for millions of consumers worldwide. In addition to playing at home, the serious gamers participate in LAN parties to join as a community of gamers for a weekend long event. While the popular culture connects gaming with the junk food and in many gaming events this seems to be true, we argue that this is just a half-truth. In this work-in-progress paper, we examine how the serious gamers eat during and outside the gaming events in relation to their mundane snacking practices. We introduce our research approach and the goals for a study that conducted in two LAN (Local Area Network) parties in Finland by observing and interviewing the participants (n=45). We aim to enrich existing discussions on the digital game-playing, eating practices, (un)healthy snacking and serious consumer communities.
Downloadable publication This is an electronic reprint of the original article. |