In this paper, we examine how consumers verbally describe the sensory perceptions of snacks in their
everyday consumption. This netnographic study was carried out in Finland, in an on-line consumer
community. We asked participants to focus on different sensory properties while they were dealing
with snacks. The work-in-progress paper highlights two kinds of preliminary findings: we introduce
the most commonly mentioned as snacks (sandwiches, dairy products and fruits) and their related
sensory descriptions as well as discuss consumers’ ability to verbally describe the sensations they
perceive via five senses. We conclude that in order to get a multisided description of consumers’
sensory experiences, a combination of a variety of methodologies provides most insightful
possibilities.