A1 Refereed original research article in a scientific journal
The Metaverse : innovations and generative AI
Authors: Jauhiainen, Jussi S.
Publisher: KeAi Communications
Publication year: 2024
Journal: International Journal of Innovation Studies
Journal name in source: International Journal of Innovation Studies
Volume: 8
Issue: 3
First page : 262
Last page: 272
ISSN: 2096-2487
DOI: https://doi.org/10.1016/j.ijis.2024.04.004
Web address : https://doi.org/10.1016/j.ijis.2024.04.004
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/387736576
Abstract
Today, the Metaverse consists of various platforms, including digital twins of the physical world as well as virtual and blended digital-material environments that offer immersive experiences for individual users. By going beyond solely physical or virtual realms, these platforms unlock new possibilities for exploration, experimentation, and interaction. This makes it possible to transcend the limitations of innovation processes confined to physical locations, so the Metaverse is thus poised to drive groundbreaking innovations. This article explores the Metaverse as an innovation platform, its opportunities and challenges, including the role of generative AI in it. It discusses how the Metaverse, as a collaboration, creativity, and technological platform, supports innovation potential. By embracing the possibilities and challenges offered by the Metaverse and leveraging the capabilities of generative AI within it, a future in which individuals can truly explore novel synergies between the physical and digital realms, thriving various kinds of innovations. It is crucial to achieve holistic sustainability impacts both within the Metaverse innovation platform and as its outputs.
Today, the Metaverse consists of various platforms, including digital twins of the physical world as well as virtual and blended digital-material environments that offer immersive experiences for individual users. By going beyond solely physical or virtual realms, these platforms unlock new possibilities for exploration, experimentation, and interaction. This makes it possible to transcend the limitations of innovation processes confined to physical locations, so the Metaverse is thus poised to drive groundbreaking innovations. This article explores the Metaverse as an innovation platform, its opportunities and challenges, including the role of generative AI in it. It discusses how the Metaverse, as a collaboration, creativity, and technological platform, supports innovation potential. By embracing the possibilities and challenges offered by the Metaverse and leveraging the capabilities of generative AI within it, a future in which individuals can truly explore novel synergies between the physical and digital realms, thriving various kinds of innovations. It is crucial to achieve holistic sustainability impacts both within the Metaverse innovation platform and as its outputs.
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