A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
A conceptual framework for understanding and identifying gamblified experiences
Tekijät: Macey Joseph, Hamari Juho, Adam Martin
Kustantaja: Pergamon Press
Julkaisuvuosi: 2024
Journal: Computers in Human Behavior
Tietokannassa oleva lehden nimi: Computers in Human Behavior
Artikkelin numero: 108087
Vuosikerta: 152
ISSN: 0747-5632
eISSN: 1873-7692
DOI: https://doi.org/10.1016/j.chb.2023.108087
Verkko-osoite: https://doi.org/10.1016/j.chb.2023.108087
Rinnakkaistallenteen osoite: https://research.utu.fi/converis/portal/detail/Publication/386867466
Lisätietoja: Corrigendum to “a conceptual framework for understanding and identifying gamblified experiences” Computers in Human Behavior 152 (2024) 108087. Citation Macey, J., Hamari, J., & Adam, M. (2024). Corrigendum to “a conceptual framework for understanding and identifying gamblified experiences” [Computers in Human Behavior 152 (2024) 108087. Computers in Human Behavior, 155, Article 108170. https://doi.org/10.1016/j.chb.2024.108170
Gamblification, i.e. the use of gambling as a tool to influence consumer decision-making, has most recently been associated with the monetisation of digital games. Yet, despite such implementations receiving the majority of attention, gamblification is not restricted to this context. Indeed, it is becoming increasingly visible across a range of media products and services, with the potential to be used to achieve pro-social as well as commercial aims. Given the varied implementations of gamblification, it is important to develop tools and methods which allow gamblified experiences and interactions to be investigated and analysed; thereby providing a basis for in-depth investigation by relevant stakeholders. This work presents a conceptual framework for identifying and evaluating the components which constitute gamblified experiences. It then applies the framework to an online health and wellbeing service in order to illustrate the application of the framework and the knowledge it generates. In addition to providing a practical tool for identifying and assessing gamblified products and services across a range of contexts, this work also offers theoretical insights into our understanding and interpretation of gamblified experiences. It draws from a wide range of disciplines and sources to deepen understanding of a topic which is growing in both social and economic significance. In addition, the importance of ethical implications in understanding the impact upon both individuals and wider society is underscored. While also highlighting that the potential success, or otherwise, of gamblified experiences in realising intended outcomes is impacted by the motivational drivers they gratify.
Ladattava julkaisu This is an electronic reprint of the original article. |  |
