Future images of meat consumption in 2030

: Vinnari Markus, Tapio Petri

Publisher: Elsevier (Commercial Publisher)

: 2009

: Futures

: FUTURES

: 41

: 5

: 269

: 278

: 10

: 0016-3287

DOI: https://doi.org/10.1016/j.futures.2008.11.014

The issue of meat consumption has been a subject of interest that has been looked at from environmental, animal and human perspectives. This paper contributes to the discussion by clarifying the diversity of views with regard to the future of meat consumption. Two round Delphi expert interviews and a consumer survey were conducted in order to collect information. Five coherent future images were constructed: Traditional Approach, Business as Usual, Humans First, Wellness and Vegetarian Society. The discussion part of the paper presents possible ways of influencing meat consumption according to the holders of these different images of the future. (C) 2008 Elsevier Ltd. All rights reserved.