Digital
rhetoric is an emerging field, not yet very known among researchers and students
in Finland. The term ‘digital rhetoric’ refers both to the production of
persuasive digital texts and to their analysis. In this paper, we concentrate
on the latter, the analysis, and we especially focus on the methods used in
studies pertaining to digital rhetoric. Furthermore, instead of reviewing the
variety of methods used in digital rhetoric research, we concentrate on how
discourse analytic methods can be used in digital rhetoric research. We
illustrate some of these uses through examples of studies on two rhetorical
concepts in digital communication, namely ethos
and argumentation. Our review shows
that discourse analytic methods offer useful tools for the study of digital
rhetoric.