The article provides the insight into the involvement of the European Parliament in the EU-Ukraine relations for the period of years 1991-2004. The article argues that the European Parliament proved to be capable of developing and actively promoting its specific agenda of the “European values”. It demonstrated the ability of maintaining the multi-level influence on the relations with the target country by both direct and indirect means. Its involvement into the EU-Ukraine relations was one of the factors for the change of Ukraine’s development paradigm, marked by increasing influence of the civil society onto the political system. However, the limited number of the EU incentives as well as the rigidity of the conditionality patterns application decreased the potential benefits for the bilateral relations. Moreover, the fallacious assumption that the conditionality patterns successful for the CEE countries would also be successful for post-Soviet countries became one of the factors that facilitated the split of the Ukrainian society.