A4 Vertaisarvioitu artikkeli konferenssijulkaisussa
Commercialization Skills: Necessity for High Technology Entrepreneurs in Digital Era
Tekijät: Saheed A. Gbadegeshin
Toimittaja: Kohei Arai, Rahul Bhatia, Supriya Kapoor
Konferenssin vakiintunut nimi: Future Technologies Conference
Kustannuspaikka: Cham, Switzerland
Julkaisuvuosi: 2019
Kokoomateoksen nimi: Proceedings of the Future Technologies Conference (FTC) 2018
Sarjan nimi: Advances in Intelligent Systems and Computing
Vuosikerta: 881
Aloitussivu: 965
Lopetussivu: 975
ISBN: 978-3-030-02682-0
eISBN: 978-3-030-02683-7
ISSN: 2194-5357
DOI: https://doi.org/10.1007/978-3-030-02683-7_71
Verkko-osoite: https://link.springer.com/chapter/10.1007/978-3-030-02683-7_71
Rinnakkaistallenteen osoite: https://research.utu.fi/converis/portal/detail/Publication/36065313
As Fourth revolution evolves, digitalization enables development and
diffusion of new high technologies. Hence, it is essential to have
knowledge on commercialization competence, which assists entrepreneurs
to transform their inventions/innovations into consumable
products/services. Therefore, this study investigates commercialization
skills and their importance for entrepreneurs in digital era. A
qualitative method was used via interview. Business advisors and
developers in Finland were interviewed. The results revealed that
presentation/pitching, regulatory, information analysis, social media,
and negotiation skills are necessary for high technology entrepreneurs.
The results also affirmed that entrepreneurship, marketing, and business
management skills, which are previously discussed by scholars and
practitioners, are also needed. With these results, this study
contributes to the discourse of commercialization and entrepreneurship
education.
Ladattava julkaisu This is an electronic reprint of the original article. |  |
