As Fourth revolution evolves, digitalization enables development and
diffusion of new high technologies. Hence, it is essential to have
knowledge on commercialization competence, which assists entrepreneurs
to transform their inventions/innovations into consumable
products/services. Therefore, this study investigates commercialization
skills and their importance for entrepreneurs in digital era. A
qualitative method was used via interview. Business advisors and
developers in Finland were interviewed. The results revealed that
presentation/pitching, regulatory, information analysis, social media,
and negotiation skills are necessary for high technology entrepreneurs.
The results also affirmed that entrepreneurship, marketing, and business
management skills, which are previously discussed by scholars and
practitioners, are also needed. With these results, this study
contributes to the discourse of commercialization and entrepreneurship
education.