A3 Refereed book chapter or chapter in a compilation book
Pride and fear: Emotions in sustainability
Authors: Marileena Mäkelä, Oana Apostol, Katariina Heikkilä
Editors: Bernabé Escobar-Pérez, María del Mar Miras-Rodríguez
Publication year: 2018
Book title : Corporate social responsibility: Challenges in diversity, accountability and sustainability
First page : 121
Last page: 147
ISBN: 978-1-53614-293-8
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/35919888
Although researching emotions is not a new topic, they have not received much attention in the literature on sustainability. We add to this narrow field by addressing a research question: ‘what emotions do employees have when they describe the sustainability work of their employer?’ We interviewed 19 employees of a large manufacturing company. Our results show that the employees had both positive and negative emotions while they described the sustainability work conducted by their employer: the positive emotions related to pride and the negative to fear. Both these emotions covered the product, ownership, their business, suppliers, and society at large. The aspects the employees are proud about are certainly aspects on which sustainability work can be
easily built. Concurrently, the aspects of fear are equally important, as they might hinder the success of sustainability work.
Downloadable publication This is an electronic reprint of the original article. |