IBM Rebuilds Europe: The Curious Case of the Transnational Typewriter
: Paju Petri, Haigh Thomas
Publisher: Cambridge University Press
: 2016
Enterprise and Society: The International Journal of Business History
: 17
: 2
: 265
: 300
: 36
: 1467-2227
DOI: https://doi.org/10.1017/eso.2015.64
: http://journals.cambridge.org/action/displayJournal?jid=ESO
In the decade after the Second World War IBM rebuilt its European 
operations as integrated, wholly owned subsidiaries of its World Trade 
Corporation, chartered in 1949. Long before the European common market 
eliminated trade barriers, IBM created its own internal networks of 
trade, allocating the production of different components and products 
between its new subsidiaries. Their exchange relationships were managed 
centrally to ensure that no European subsidiary was a consistent net 
importer. At the heart of this system were eight national electric 
typewriter plants, each assembling parts produced by other European 
countries. IBM promoted these transnational typewriters as symbols of a 
new and peaceful Europe and its leader, Thomas J. Watson, Sr., was an 
enthusiastic supporter of early European moves toward economic 
integration. We argue that IBM’s humble typewriter and its innovative 
system of distributed manufacturing laid the groundwork for its later 
domination of the European computer business and provided a model for 
the development of transnational European institutions.