A1 Refereed original research article in a scientific journal
Conceptually Confused, but on a Field Level? A Method for Conceptual Analysis and its Application
Authors: Jaana Tähtinen, Virpi Havila
Publisher: Sage
Publication year: 2019
Journal: Marketing Theory
Volume: 19
Issue: 4
First page : 533
Last page: 557
Number of pages: 25
ISSN: 1470-5931
eISSN: 1741-301X
DOI: https://doi.org/10.1177/1470593118796677
Web address : https://doi.org/10.1177/1470593118796677
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/35834404
This paper develops and applies a Conceptual Analysis Method (CAM).
The CAM is a critical reflection on multiple definitions and descriptions of
concepts and terms all used to refer to a phenomenon or the experiences of it. The
method particularly helps researchers working in emerging research fields to discover
any conceptual confusion and elucidate multiple terms and concepts. We
demonstrate the utility of the CAM by discovering conceptual confusion on an
example field: business relationship uncoupling, and elucidating its terms and concepts.
This paper adds to the discussion on the importance of conscious conceptual
language for theory development, on the level of a research field.
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