A4 Refereed article in a conference publication

Managing the Embedded MNC: Exploring the Shared Value Approach

Authors: Johanna Raitis

Editors: Tatiana Kostova, Tunga Kiyak

Conference name: Annual Meeting of the Academy of International Business

Publication year: 2010

Journal:: Proceedings of the Annual Meeting of the Academy of International Business

Book title : Proceedings of the 52nd Annual Meeting of the Academy of International Business: "International Business in Tough Times" Rio de Janeiro, Brazil June 25-29, 2010

ISSN: 2078-0435

Web address : https://aib.msu.edu/events/2010/AIB2010ConferenceProceedings.pdf