A3 Vertaisarvioitu kirjan tai muun kokoomateoksen osa

The influence of The Kalevala on Finnish commercial naming




TekijätPaula Sjöblom

ToimittajaOliviu Felecan

KustannuspaikkaMalaga

Julkaisuvuosi2018

Kokoomateoksen nimiOnomastics between Sacred and Profane

Sarjan nimiSeries in Language and Linguistics

Aloitussivu317

Lopetussivu324

ISBN978-1-62273-401-6

Rinnakkaistallenteen osoitehttps://research.utu.fi/converis/portal/detail/Publication/35406469


Tiivistelmä


The
national epic of Finland, The Kalevala,
was published in 1835. It is based on Finnish oral poetry and old mythology.
The epic has influenced in many ways in Finnish culture, arts, society and
economy. The personal and place names of The
Kalevala
are in use in the contemporary nomenclature, as well. The Kalevala
has had a special effect on commercial naming in Finland.



In
this paper, some examples of Finnish company and product names which are
inspired by The Kalevala are
examined. All these names have a metaphoric or symbolic meaning: they do not
tell anything about the referent directly, but their function is to arouse more
complicated associations in people’s minds. The material consists of company
and product names from the late 19th and early 20th
century as well as of contemporary commercial names.


Ladattava julkaisu

This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail. Please cite the original version.





Last updated on 2024-26-11 at 15:19