A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

A Measure for Companies' Customer Portfolio Management




Julkaisun tekijät: Terho H

Kustantaja: HAWORTH PRESS INC

Julkaisuvuosi: 2009

Journal: Journal of Business to Business Marketing

Tietokannassa oleva lehden nimi: JOURNAL OF BUSINESS-TO-BUSINESS MARKETING

Lehden akronyymi: J BUS-BUS MARK

Volyymi: 16

Julkaisunumero: 4

Sivujen määrä: 38

ISSN: 1051-712X

DOI: http://dx.doi.org/10.1080/10517120902762542


Tiivistelmä
Implications: This study gives an extensive, up-to-date review Of customer portfolio management and provides measures for future research on companies' CPM practices and performance. Further, the theory and the field study highlighted several central topics that should be addressed in future CPM studies. The resulting managerial implications derive from the discussion on The key aspects of developing CPM practices in business.


Research Areas


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