Consumer Learning Roadmap: a necessary tool for new products

: Hänninen Seppo, Sandberg Birgitta

Publisher: Inderscience

: 2006

: International Journal of Knowledge and Learning

: 2

: 3/4

: 298

: 307

: 1741-1017

DOI: https://doi.org/10.1504/IJKL.2006.010997(external)