A1 Refereed original research article in a scientific journal

Consumer Learning Roadmap: a necessary tool for new products

Authors: Hänninen Seppo, Sandberg Birgitta

Publisher: Inderscience

Publication year: 2006

Journal: International Journal of Knowledge and Learning

Volume: 2

Issue: 3/4

First page : 298

Last page: 307

eISSN: 1741-1017

DOI: https://doi.org/10.1504/IJKL.2006.010997