The Case Story of Inga, an Estonian Craft Shop Owner in Finland
: Satu Aaltonen, Elisa Akola
: Maria Elo, Indianna Minto-Coy
: Cham, Switzerland
: 2019
: Diaspora Networks in International Business
: Contributions to Management Science
: 357
: 372
: 16
: 978-3-319-91094-9
: 978-3-319-91095-6
: 1431-1941
DOI: https://doi.org/10.1007/978-3-319-91095-6_18
: https://link.springer.com/chapter/10.1007/978-3-319-91095-6_18
This chapter reveals
the essential roles of trust and bridging social capital in an immigrant
business start-up process, which takes place in an environment lacking business
opportunities based on serving one's own ethnic community. The
narrative unveils how the business start-up process of Inga—an Estonian in
Finland—is intertwined with the personal and professional processes of her
social inclusion in a new host country. There were several liabilities to
overcome during the business start-up process, despite the cultural proximity
of her home and host countries. Her story reveals a little-studied phenomenon
of the Nordic diaspora.