A4 Refereed article in a conference publication

Exploring Selective Exposure and Selective Avoidance Behavior in Social Media




AuthorsSanna Malinen, Aki Koivula, Teo Keipi, Ilkka Koiranen

EditorsJeff Hemsley, Jenna Jacobson, Anatoliy Gruzd, & Philip Mai.

Conference nameInternational Conference on Social Media and Society

Publishing placeNew York

Publication year2018

Book title SMSociety '18 Proceedings of the 9th International Conference on Social Media and Society

Series titleACM International Conference Proceeding Series

First page 350

Last page354

Number of pages5

ISBN978-1-4503-6334-1

DOIhttps://doi.org/10.1145/3217804.3217943(external)

Web address http://delivery.acm.org/10.1145/3220000/3217943/p350-malinen.pdf?ip=130.232.200.197&id=3217943&acc=ACTIVE SERVICE&key=74A0E95D84AAE420.469889998DA62376.4D4702B0C3E38B35.4D4702B0C3E38B35&__acm__=1533127337_b239074c92ea8cae30c07f073e2df6f5(external)

Self-archived copy’s web addresshttps://research.utu.fi/converis/portal/detail/Publication/31842901(external)


Abstract

This study investigates social media users' preferences of encountering or actively avoiding undesired content and conflicts in social interaction with others. Based on a nationwide survey (N=3706) conducted in Finland and using principal component analysis, we identify three different types of social media use in relation to online information sharing and social interaction: conformist, provocative and protective. We then modelled those variations according to demographic variables and subjective life satisfaction. We found that women are more likely to use social media in a conformist and protective way whereas men have a higher probability to be provocative. We also found that younger and more educated people have a higher probability to use social media in a conformist and protective way. Finally, we suggest that subjective life satisfaction more powerfully predicts provocative use compared to age or education.


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