n this presentation I will discuss the substance of futures from ethnological point of view. The focus in this presentation is not exclusively in methodological aspects of future oriented ethnology, but also in basics of the essence of futures. How information and knowledge about futures have been and will be built utilizing ethnological methodology? What kind of research processes produce future oriented ethnological knowledge? What kind of collaboration has been done and what are future possibilities and potential pitfalls in multidisciplinary discourse of futures? As a case study I will describe the process of my doctoral thesis about tourism and its possible futures in Finnish archaeological sites. In recent years there have been significant changes is the process of protection of archaeological heritage in Finland at the organizational level. For example the systematic site management of ancient remains has decreased severely. Some sites have been adopted by volunteers; others have no actors who will be responsible of the site. This development rises up questions of expertise in future oriented ethnological research. Different actors have different kind of knowledge of futures. From who are the voices that ethnologists listen and should listen and interpret? Who has power in decision making processes, whose opinions are marginalized? Ethical and moral questions are consequently major role in future oriented ethnological research and in this presentation these questions are observed from the perspective of archaeological heritage.