A4 Refereed article in a conference publication
Mapping Business Transformation in Digital Landscape: A Prescriptive Maturity Model for Small Enterprises
Authors: Juhani Naskali, Jesse Kaukola, Johannes Matintupa, Hanna Ahtosalo, Mikko Jaakola, Antti Tuomisto
Editors: Hongxiu Li, Ágústa Pálsdóttir, Roland Trill, Reima Suomi, Yevgeniya Amelina
Conference name: International Conference on Well-Being in the Information Society
Publisher: Springer
Publication year: 2018
Journal: Communications in Computer and Information Science
Book title : Well-Being in the Information Society. Fighting Inequalities
Series title: Communications in Computer and Information Science
Volume: 907
First page : 101
Last page: 116
ISBN: 978-3-319-97930-4
eISBN: 978-3-319-97931-1
ISSN: 1865-0929
eISSN: 1865-0937
DOI: https://doi.org/10.1007/978-3-319-97931-1_9
Web address : https://link.springer.com/chapter/10.1007/978-3-319-97931-1_9
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/30884609
Developing versatile modern ICT is an insurmountable challenge to many small and medium enterprises (SMEs). Resources, such as skills, money, time [1] and knowledge [2], are scarce [3]. This makes the selection and decision of any development project a key business issue. The most important questions for SMEs are (i) where to start and (ii) what to change. While there are hundreds of descriptive maturity models for organizational development [4, 5], these offer little support for organizational decision-making. We developed a prescriptive maturity model that maps a subjective snapshot of the maturity of a business, and identifies the most promising objects for next development steps. This Business Transformation Map has three interrelated maturity dimensions: business, technology, and social, that span across past, present and future. We used the model in several test cases, and our results show that the model makes business dimensions visible in a way that makes sense to SMEs. The interviewed SME companies state that depicting company maturity levels in this manner brings clarity to overall business growth options, and it helps transforming this understanding into concrete development steps.
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