For a long time women have been absent from the dominant analyses and narratives of the business histories, as noted over twenty years ago by Wendy Gamber (1997), Joan Scott (1998), and several other historians, mostly women. According to Robb (2016) this is no longer the case, given the explosion of studies on gender and economics. Within business history, the greater attention to gender, race, and ethnicity, as well as to intersectionality grew especially in the United States in the 1990s. Feminist research interests and the interest in women’s historically inferior and invisible positions arose first in the analyses of national histories, missing women from labour history, and often in the analyses of local histories. Once historians started to study and explore women’s history, the interest also grew towards business history, but this occurred much later than the study of gender and labour history, for example, as the debates in the Business History Review journal in the 1990s show (e.g. Popp 2004). Inherent and inbuilt in the research into women’s history is the idea of challenging the existing knowledge, or expanding the reigning historical thinking and analyses of how history has unfolded and is now narrated.