A1 Refereed original research article in a scientific journal
Media Choice in Multicultural Business Interactions
Authors: Mervi Varhelahti, Marjo Joshi, Mirjamaija Mikkilä-Erdmann, Carmen Pérez-Sabater
Publisher: Department of Business Communication at Aarhus University, School of Business and Social Sciences
Publication year: 2017
Journal:Hermes: Journal of Language and Communication in Business
Journal name in sourceHermes (Denmark)
Issue: 56
First page : 163
Last page: 180
eISSN: 1903-1785
DOI: https://doi.org/10.7146/hjlcb.v0i56.97230
Web address : https://tidsskrift.dk/her/article/view/97230/146029
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/29407973
The aim of this study was to identify which media is chosen for 
Computed-mediated Communication (CMC) in multicultural business 
interactions when the main language of communication is English as a 
lingua franca. The second aim was to determine how the results of this 
study should be taken into consideration at Higher Educational 
Institutions (HEIs) in curriculum development. The analyses employed in 
this survey followed Media synchronicity theory (MST), 
originally proposed by Dennis/Valacich (1997) and later refined by 
Dennis et al. (2008). This study was conducted using a mixed method 
approach with data from a quantitative survey regarding media usage of 
274 respondents and qualitative theme interviews of five working life 
representatives. The findings indicate that the choice of media varies 
between different countries and is dependent on the different 
capabilities and synchronicity of the media. The team structure, 
communication processes, choice of language, cultural diversity and 
ethical rules of the company play an important role in communication and
 are meaningful when choosing the media for communication. The main 
conclusion is that the ability to choose the media that is suitable for 
varying communicative situations in working life has become essential 
and therefore needs to be developed as part of curriculum development 
work at HEIs.
Downloadable publication  This is an electronic reprint of the original article.  |