This paper aspires to look at two issues, first, how entrepreneurial identity fits into the picture we have of the female social and health care professionals, and second, how the entrepreneurial identity is constructed and how it is changing also the professional identity. Can these two identities be separated, and is that a meaningful question, is one of the points we aim to discuss. Is the role of entrepreneurship just to provide the professional service in the framework of the entrepreneurial activities, or can we see a new kind of entrepreneurial identity with special features related to the complexity within the provision of services in social and health care?