Wellness as a means of personal branding – Identifying the cultural differences among the US and Finnish consumers

: Ulla Hakala, Miia Grénman, Barbara Mueller

: Global Brand Conference of the Academy of Marketing, School of Business and Economic

: Kalmar

: 2017

: Proceedings of the 12th Global Brand Conference of the Academy of Marketing, School of Business and Economic, Linnaeus Univeristy, Kalmar, 26th-28th, April, 2017

: 204

: 208

: 5

: 978-91-88357-69-4