A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä

Interactive value formation in inter-organizational relationships: Dynamic interchange between value co-creation, no-creation, and co-destruction

Julkaisun tekijät: Hannu Makkonen, Rami Olkkonen

Kustantaja: Sage Publications

Paikka: London

Julkaisuvuosi: 2017

Journal: Marketing Theory

Lehden akronyymi: MT

Volyymi: 17

Julkaisunumero: 4

Sivujen määrä: 19

ISSN: 1470-5931

eISSN: 1741-301X

DOI: http://dx.doi.org/10.1177/1470593117699661

Verkko-osoite: http://journals.sagepub.com/doi/full/10.1177/1470593117699661


The article builds a framework for interactive value formation (IVF) in interorganizational relationships. The framework describes IVF as interplay between resource integration and a multilevel service system, which manifests in interaction episodes accumulating into a relationship. The interplay generates outcomes in which the actors are better off (co-creation), worse off (co-destruction), or indifferent (no-creation) to value gained. The framework is demonstrated in an empirical case of a cultural sponsorship relationship where the co-destructive and no-creative interaction episodes dominated co-creative instances, finally accumulating into a relationship outcome of value no-creation for both parties. The framework and the launched novel conceptualization of value no-creation contribute to the research on service systems, resource integration for value, and failure in value co-creation. The research on failure in value co-creation, that is, value co-destruction, is scant. This article further elaborates this research stream and bridges to the research on co-creation.

Last updated on 2021-24-06 at 08:15