Due to changes in the market positions of old companies caused by innovation in technologies, services, business concepts and global challenges faced by nations in terms of climate and safety, academic systems in Europe have started to look into new pedagogical models and strategic partnerships. The new systems that connect research, education and innovation can offer unique opportunities to explore different solutions that were not possible before. In this paper, we present concrete experiences and directions for creating innovative learning environments with stronger impact and excitement to all stakeholder involved. We describe a new approach that relies on three fundamental concepts: strong commitment and support of open science, challenge driven education model and physical co-location of partners. We give examples of applications of this approach and discuss various aspects that are involved.