Web cookies are ubiquitously used to track and profile the behavior of
users. Although there is a solid empirical foundation for understanding
the use of cookies in the global world wide web, thus far, limited
attention has been devoted for country-specific and company-level
analysis of cookies. To patch this limitation in the literature, this
paper investigates persistent third-party cookies used in the Finnish
web. The exploratory results reveal some similarities and interesting
differences between the Finnish and the global web---in particular,
popular Finnish web sites are mostly owned by media companies, which
have established their distinct partnerships with online advertisement
companies. The results reported can be also reflected against current
and future privacy regulation in the European Union.