Mastering the free-to-fee service transition in business markets: A taxonomy, roadmap, and agenda for academic inquiry



: Wolfgang Ulaga, Mekhail Mustak, Marcella Grohmann

: Biennial International Conference on Business Market Management in Association with EMAC

: 2017

: https://research.utu.fi/converis/portal/detail/Publication/28630647



Last updated on 26/11/2024 08:10:17 PM