The focus of
this paper is to explore rational action and collaboration in VUCA business
environments. First we provide a scientifically and practically solid framework
to understand how volatility, uncertainty, complexity and ambiguity actually
impact strategizing. Secondly, we illustrate how rational action in uncertain
environments needs to be different from what is traditionally deemed rational
in stable environments. Thirdly we offer a practical advice on how can
individuals utilizing intrapreneurial rationality in VUCA environments engage
others in internal venturing - how to get people collaborating when the ends
are shrouded in uncertainty?