C1 Refereed scientific book

Continuous Use and Purchasing Behavior in Social Virtual Worlds

Authors: Matti Mäntymäki

Editors: Turku School of Economics

Publisher: Turku School of Economics

Publishing place: Turku

Publication year: 2011

Number in series: A-3:2011

ISBN: 978-952-249-155-8

ISSN: 0357-4652

Web address : http://urn.fi/URN:ISBN:978-952-249-156-5