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Intradepartmental faculty mentoring in teaching marketing




TekijätJaana Tähtinen, Tuija Mainela, Satu Nätti, Saila Saraniemi

KustantajaSage

Julkaisuvuosi2012

JournalJournal of Marketing Education

Tietokannassa oleva lehden nimiJournal of Marketing Education

Vuosikerta34

Numero1

Aloitussivu5

Lopetussivu18

Sivujen määrä14

ISSN0273-4753

DOIhttps://doi.org/10.1177/0273475311420245

Verkko-osoitehttp://api.elsevier.com/content/abstract/scopus_id:84859222374


Tiivistelmä
This study focuses on the use of mentoring by a peer as a way to help teachers of marketing to develop their teaching skills. Using self-ethnography, we elaborate on the potential of intradepartmental faculty mentoring in teaching (FMIT) to enhance the quality of marketing education. The study describes FMIT, a novel type of mentoring, reviews its benefits, and reveals the threats to its rewarding implementation. Three major elements related to rewarding intradepartmental mentoring were identified-organizational support, knowledge sharing in mentoring discussions, and handling emotions in mentoring. Accordingly, FMIT requires the establishment of an official status and permanent support structure. An existing colleague relationship and a long-term experience of collaboration provide facilitative conditions both for knowledge sharing and other rewards for both actors. The courage and ability to give and receive constructive feedback makes the mentoring relationship mutually beneficial. Organizational support in the form of training and coaching reduces the emotional challenges, further highlighting the importance of organizational commitment to FMIT. © The Author(s) 2012.



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