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Twists and turns of triadic business relationship recovery




TekijätSalo Anniina, Tähtinen Jaana, Ulkuniemi Pauliina

KustantajaElsevier (Commercial Publisher)

Julkaisuvuosi2009

JournalIndustrial Marketing Management

Tietokannassa oleva lehden nimiIndustrial Marketing Management

Vuosikerta38

Numero6

Aloitussivu618

Lopetussivu632

Sivujen määrä15

ISSN0019-8501

DOIhttps://doi.org/10.1016/j.indmarman.2009.05.009

Verkko-osoitehttp://api.elsevier.com/content/abstract/scopus_id:68149137724


Tiivistelmä

This study focuses on triadic business relationship recovery processes through a single case study. We address the question of what kind of process takes place when a business relationship on the verge of ending is recovered and what roles a third actor can play in the process. As a result, we model a process through which a triadic business relationship is recovered and attraction, trust, and commitment are restored. © 2009 Elsevier Inc. All rights reserved.




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