A1 Refereed original research article in a scientific journal
Social media in qualitative research: Challenges and recommendations
Authors: Brad McKenna, Michael D. Myers, Michael Newman
Publisher: ELSEVIER SCI LTD
Publication year: 2017
Journal: Information and Organization
Journal name in source: INFORMATION AND ORGANIZATION
Journal acronym: INFORM ORGAN-UK
Volume: 27
Issue: 2
First page : 87
Last page: 99
Number of pages: 13
ISSN: 1471-7727
eISSN: 1873-7919
DOI: https://doi.org/10.1016/j.infoandorg.2017.03.001
Web address : http://www.dx.doi.org/10.1016/j.infoandorg.2017.03.001
Abstract
The emergence of social media on the Internet provides an opportunity for information systems researchers to examine new phenomena in new ways. However, for various reasons qualitative researchers in IS have not fully embraced this opportunity. This paper looks at the potential use of social media in qualitative research in information systems. It discusses some of the challenges of using social media and suggests how qualitative IS researchers can design their studies to capitalize on social media data. After discussing an illustrative qualitative study, the paper makes recommendations for the use of social media in qualitative research in IS.
The emergence of social media on the Internet provides an opportunity for information systems researchers to examine new phenomena in new ways. However, for various reasons qualitative researchers in IS have not fully embraced this opportunity. This paper looks at the potential use of social media in qualitative research in information systems. It discusses some of the challenges of using social media and suggests how qualitative IS researchers can design their studies to capitalize on social media data. After discussing an illustrative qualitative study, the paper makes recommendations for the use of social media in qualitative research in IS.
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