The paper is a case study of a road to entrepreneurship through international crowd funding. Crowd funding is a recent phenomenon for especially artistic projects were a large group of supporters pay for a share or fee for somebody to finish a project. This particular case is Hello Ruby children’s book explaining coding for kids in a learning by doing method and playing. Linda Liukas is a celebrity in this field in Finland and globally and the paper explains her route to becoming an entrepreneur through completing a massively successful crowdfunding and finalising the end product. The paper analyses the route to entrepreneurship as well gives suggestions and insight for other potential entrepreneurs as well as explains how crowdfunding can be used in a start up situation.