A4 Refereed article in a conference publication
Social media in Europe – Lessons from an online survey
Subtitle: Lessons from an online survey
Authors: Aaltonen Satu, Kakderi Christina, Hausmann Verena, Heinze Aleksej
Editors: Laurence Brooks, David Wainwright, David Wastell
Publication year: 2013
Book title : UK Academy for Information Systems Conference Proceedings 2013
Series title: Proceedings of the Annual Conference of the UK Academy of Information Systems
ISBN: 978-0-9560272-4-5
Web address : http://aisel.aisnet.org/ukais2013/
Abstract
The popularity and use of social media is increasing in Europe. It facilitates a new emerging international business communication culture, which can help in developing new business relations utilizing the wide range of online application. However, there are no studies, which help, in particular, small and medium sized enterprises (SMEs) to develop appropriate strategies. This paper identifies and discusses the problems, which arose when administrating an online social media survey in 31 European countries, and gives a short preliminary insight to the results. The main finding indicates the existence of different social media etiquette rules both among countries, ages and types of use (personal or professional use). Results also show that in countries where no personal networks of the research team were present there was a complete lack of response, suggesting that there is a need to develop networks initially before meaningful information exchange can commence.
The popularity and use of social media is increasing in Europe. It facilitates a new emerging international business communication culture, which can help in developing new business relations utilizing the wide range of online application. However, there are no studies, which help, in particular, small and medium sized enterprises (SMEs) to develop appropriate strategies. This paper identifies and discusses the problems, which arose when administrating an online social media survey in 31 European countries, and gives a short preliminary insight to the results. The main finding indicates the existence of different social media etiquette rules both among countries, ages and types of use (personal or professional use). Results also show that in countries where no personal networks of the research team were present there was a complete lack of response, suggesting that there is a need to develop networks initially before meaningful information exchange can commence.
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