Innovation Adoption and Diffusion in Business-to-Business Marketing

: Hannu Makkonen, Wesley J. Johnston

Publisher: Emerald

: United States

: 2014

Journal of Business and Industrial Marketing

: JBIM

: 29

: 4

: 324

: 331

: 8

: 0885-8624

: 2052-1189

DOI: https://doi.org/10.1108/JBIM-08-2013-0163