A1 Refereed original research article in a scientific journal

Innovation Adoption and Diffusion in Business-to-Business Marketing

Authors: Hannu Makkonen, Wesley J. Johnston

Publisher: Emerald

Publishing place: United States

Publication year: 2014

Journal: Journal of Business and Industrial Marketing

Journal acronym: JBIM

Volume: 29

Issue: 4

First page : 324

Last page: 331

Number of pages: 8

ISSN: 0885-8624

eISSN: 2052-1189

DOI: https://doi.org/10.1108/JBIM-08-2013-0163