As an important and influential presence in the global landscape, Disney films exert a powerful influence on their young and (arguably) uncritical audiences, shaping to a large extent their perception of the world and themselves. It is often stated that girls present a particularly vulnerable group in this respect. Close scrutiny of the images and messages which play such a significant part in the processes of (female) socialization and acculturation present, therefore, a pressing need. In this paper, my aim is to examine gender roles and imagery in two recent Disney films: The Princess and the Frog (2009) and Tangled (2010). I am particularly interested in what is often referred to as ´feminist´ features of Disney heroines: are these, as some critics claim, mere ´gestures to feminism´, or is the Studio truly rejecting traditional feminine ideals promoted in its earlier releases (Snow White, Cinderella, Sleeping Beauty)?