How do organizational buyers use customer-to-customer information sharing in complex buying?

: Jaakkola Elina, Aarikka-Stenroos Leena

: Enrique Bigné

: the EMAC2014 Conference, Valencia, Spain

: Valencia, Spain, Universitat de Valéncia

: 2014

: Paradigm Shifts and Interactions

: 43rd

: 978-84-370-9453-3