Understanding consumers' brand-induced food taste perception: A comparison of ‘brand familiarity’ - and ‘consumer value - brand symbolism (in)congruity’ - accounts

: Rami Paasovaara, Harri T Luomala, Terhi Pohjanheimo, Mari Sandell

: 2012

 Journal of Consumer Behaviour

: 1

: 11

: 1

: 11

: 20

: 10

: 1472-0817

DOI: https://doi.org/10.1002/cb.356