A1 Refereed original research article in a scientific journal
Understanding consumers' brand-induced food taste perception: A comparison of ‘brand familiarity’ - and ‘consumer value - brand symbolism (in)congruity’ - accounts
Authors: Rami Paasovaara, Harri T Luomala, Terhi Pohjanheimo, Mari Sandell
Publication year: 2012
Journal: Journal of Consumer Behaviour
Number in series: 1
Volume: 11
Issue: 1
First page : 11
Last page: 20
Number of pages: 10
ISSN: 1472-0817
DOI: https://doi.org/10.1002/cb.356(external)