A1 Refereed original research article in a scientific journal

Understanding consumers' brand-induced food taste perception: A comparison of ‘brand familiarity’ - and ‘consumer value - brand symbolism (in)congruity’ - accounts




AuthorsRami Paasovaara, Harri T Luomala, Terhi Pohjanheimo, Mari Sandell

Publication year2012

JournalJournal of Consumer Behaviour

Number in series1

Volume11

Issue1

First page 11

Last page20

Number of pages10

ISSN1472-0817

DOIhttps://doi.org/10.1002/cb.356(external)




Last updated on 2024-26-11 at 23:52