Industrial buyers’ use of references, word-of-mouth and reputation in complex buying situation

: Aarikka-Stenroos Leena, Makkonen Hannu

Publisher: Emerald Group Publishing Limited

: 2014

 Journal of Business and Industrial Marketing

: JBIM

: 29

: 4

: 344

: 352

: 9

: 0885-8624

DOI: https://doi.org/10.1108/JBIM-08-2013-0164